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April 17 2014

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Alice Goes From Wonderland To Beauty Icon

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If you were among the millions of people who flocked to see Avatar in 3-D when it came out last month (or, perhaps like us, you’ve seen it twice after a misguided 2-D experience left you wanting more), you’ve witnessed the preview for Tim Burton’s Alice in Wonderland. The 3-D visual spectacular will likely garner plenty of oohs and ahhs when it finally debuts in March. Until then, there are a few beauty collections inspired by the film to keep your impatience at bay. OPI has put out four limited-edition lacquers, each of which comes with a clever, on-theme name: Mad as a Hatter, for example, is a more opaque version of Deborah Lippmann’s rainbow sequin Happy Birthday polish. And this week, Urban Decay is set to release its Book of Shadows, a box that comes equipped with a pop-up scene from the film, 16 of the brand’s best-selling shadows similarly renamed for the occasion, two mini 24/7 Eye Pencils, and a tube of Eyeshadow Primer Potion. The overarching idea with both seems to be, have a little fun with your makeup; should you happen to take a dive down the proverbial rabbit hole anytime soon, douse yourself in sparkles and brace for impact.

Photo: Courtesy of OPI; Urban Decay

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