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may 21, 2012

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Industry News

Get Your E-Shop On, Heidi’s Addicted, And More…

January 14, 2010  2:03 pm


Mark. is Avon for the Gen Y set. It’s all about the Facebook e-shop. [NYT]

Ever wonder what it’d be like to be a shopgirl at Sephora—so much access to makeup, so little time? Read on. [WWD]

After signing Freida Pinto to a lucrative contract last year, L’Oréal has been looking East in its effort to further diversify its spokesperson stable. The Paris-based company has just recruited Japanese actress Meisa Kuroki to be a new brand muse. We can only assume Tao Okamato was busy. [Japan Today]

Heidi Montag Pratt is apparently addicted to plastic surgery. We are feigning surprise at our desk right now. [The Cut]

Photo: Courtesy of Mark. Cosmetics

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USER COMMENTS  (4)
  1. WOW. just WOW. i can tell a non-japanese and non-japan native, wrote this article. why? because as a japanese individual born and bred, okamato is nowhere near meisa’s popularity or likability level. ask any young (teens to thirties) japanese person, and they’ll tell you about meisa. okamato may be a good model, but meisa is clearly the more suitable choice.

    By thecupcakeconspiracy on 01/14/10 at 2:52 pm
  2. p.s. nice try but you can tell the mod/author just threw in their token japanese/asian model without really knowing the shibuya109/ginza district/vivi/can-can generation we’re in now.

    By thecupcakeconspiracy on 01/14/10 at 2:54 pm
  3. Hmm… I think you’re being a tad over-dramatic, but that’s just my opinion. I had no idea who she was until I googled her either. She’s pretty, but she’s no Tao.

    By LesleyH on 01/14/10 at 4:37 pm
  4. Whoever wrote the first two comments hit the nail on the head. Meisa >>>>>> Tao. Tao is a little too safe and fits typical asian model prototype (monolids-check, white skin-check, bowl cut androgyny-check).

    By noonanumoyeppo83 on 01/15/10 at 6:58 pm