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April 19 2014

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NYFW Backstage Beauty Alert: Maybelline To Close Out Bryant Park’s Run

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Maybelline will be heading up makeup duties at Bryant Park again this season. Its sponsorship list just came out and includes cameos at Vivienne Tam, Tracy Reese, Max Azria, and RVCA x Erin Wasson, where Style.com has learned that another live musical performance will follow last season’s Gang Gang Dance set (we can’t say who just yet, but it’s good). After watching global makeup artist Charlotte Willer work her magic in September (teal lashes at DKNY, anyone?), we’re looking forward to seeing what she comes up with for fall, especially since she’ll have a whole new crop of just-released cosmetics to play with. Particularly of interest to us are Maybelline’s latest series of XXL Pro Mascaras. The collection features four two-sided lash-enhancing varieties with a primer on one end and specialized pigmented brushes on the other for curling, extending, volumizing, and 24-hour-hold options. They’re washable, too, so you—and the bevy of makeup artists working feverishly backstage—can rely on great, runway-ready staying power and a formula that doesn’t take intensive jostling to remove.

Photo: Courtesy of Maybelline

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