Backstage Beauty: It’s In The Bag
After years of hearing that makeup artists and hairstylists rely on its traditional black travel cases to transport products and tools between New York, London, Milan, and Paris, Tumi is capitalizing on an amazing marketing opportunity: Starting this past weekend, the brand has partnered with MAC Cosmetics’ vice president of makeup artistry, Gordon Espinet, and will follow him (and his trusty luggage) as he makes the seasonal backstage rounds. Wherever Gordon and his Tumi bags go, fans of the brand—and fashion in general—will have a chance to follow via Facebook and Twitter, learning about Fall beauty trends and after-party antics along the way. Right here, for example, Espinet’s Alpha duffels are en route from Heathrow to Milan, where the fashion tribe is currently relocating. Can’t you just see the anticipation, exhaustion, and excitement on their ultra-tough, FXT ballistic nylon faces?