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August 31 2014

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Fall’s Biggest Nail Trend? You Decide

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In more London nail news, Illamasqua, the U.K.-based cosmetics line known for its edgy array of makeup colors, is holding a global contest to determine its next cult lacquer. From today until March 14, the brand is accepting 50-words-or-less submissions about your dream varnish and what inspired it, including a descriptive image or photograph. The winning shade will be sold exclusively on www.illamasqua.com and through Selfridges department stores beginning in October. The best part, aside from creating that perfect shade of fizzy orange-red that has always eluded us, er, you, is that you’ll be able to get your hands on a bottle before anyone else—no wait lists, no overpriced eBay auctions. Send all entries via e-mail to competition@illamasqua.com or by mail to COMPETITION, c/o Illamasqua, 6-8 Anwell St., London EC1R 1UQ.

Photo: Courtesy of Illamasqua

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