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April 20 2014

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H&M’s Foray Into Skincare Comes Organically

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Lovers of reasonably priced, trend-aware clothes and naturally derived beauty products will be able to kill two birds with one store come March: H&M is introducing a new skincare range at the beginning of the month with certified organic ingredients. The collection boasts a bevy of essentials, including shower gel, body scrub, body lotion, hand cream, and lip balm, and all of the products are formulated with plant-based ingredients that have been given the OK by Ecocert. There will be two scent combinations to choose from—raspberry and melon or lavender and mint—and each comes with an accompanying toiletry bag made from organic cotton. Best of all, of course, is that the new line will debut within the mass retailer’s affordable price point (nothing costs over $10). Fingers crossed they’ve got designs on organic makeup as well.

Photo: Courtesy of H&M

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  1. Amarya says:

    The range looks great and it is all certified organic ! I wonder whether they will let other shops sell these products? I would love to offer them to my customers at my certified organic beauty store in Knutsford – Amarya. Check us out if you are ever in town or visit our website at http://www.Amarya.co.uk – we are the UK’s first organic beauty store certified by the Soil Association!