Nose Candy

Join The Cult Of Ferragamo

February 5, 2010  5:42 pm

Salvatore Ferragamo is rebranding its fun, flirty fragrances. The “young” collection will from this point forward be called the “cult” collection, and to properly inaugurate Incanto Bloom, the first installment of the new category, the brand has planned a host of happenings this weekend. The grapefruit flower, freesia, tea rose, and musk fragrance just hit shelves exclusively at Bloomingdale’s, and with every purchase of the perfume and its corresponding body care collection through Sunday, Ferragamo will send a miniature flacon to anyone you want in the United States. If you’re New York-based, you can also pop into the Incanto Bloom pop-up store at 201 Mulberry Street from 10 a.m. to 6 p.m., where a cute video set to Chairlift’s popular song “Bruises” will be playing against the white walls while photographers take pictures of interested parties in front of the very springlike ad campaign. With a bright blue sky and green grass in the background, it might be the perfect 2-D escape from the snowstorm that’s about to hit Manhattan.

tags: Bloomingdale's, Fragrance, Incanto Bloom, Salvatore Ferragamo

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