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July 31 2014

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Topshop, The Beauty Range: It’s Coming!

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We told you it was in the works last summer, and more details have finally surfaced about Topshop’s proposed beauty line. Set to bow in May at its top 30 locations (the Soho store included!), the U.K. retailer will be launching two cosmetics ranges: a core line of staples and a seasonal trend collection. Both were designed by the company’s consulting makeup artist Hannah Murray, who works on its ad campaigns and happened to whip up those feral eyebrows backstage at Unique last weekend, using select items from the new range. The products are designed to echo fashion-forward colors often found in Topshop’s clothing and to foster a newfound willingness to experiment—in other words, true to the try-and-see mentality currently sweeping the beauty world. A cement-colored nail polish, a strong lavender eye kohl, and a smoky eye palette are positioned to help women get their basics or push the envelope, all within a price range of $8 to $20. Click here for a sneak peek at the new line. [WWD]

Photo: Joe Corrigan / Getty Images

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