Natural Beauty

Physicians Formula Gets Bamboozled

March 25, 2010  5:31 pm

Speaking of the sustainable packaging revolution, Physicians Formula is getting in on the trend with its new Bamboo Wear collection, which spotlights the naturally sustainable plant. Bamboo stalks can grow eight feet a day, making them a symbol of self-renewal and a great material with which to construct a refillable powder compact, one of the collection’s stand-out items. As for the powder or bronzer that comes in it, both are formulated with 90 percent naturally derived ingredients, including bamboo silk, which helps firm, lift, and brighten skin. The makeup is 100 percent free of harsh chemicals; parabens; and synthetic fragrances, preservatives, and colors. What’s more, it delivers a mattified effect that takes care of excess oil while still providing an illuminating finish. Each compact comes with a natural-hair bamboo brush applicator for easy back-of-the-cab touch-ups. Before hitting shelves, the products were tested on and approved by celebrity fans of the brand like Eva Longoria Parker—and you know how she loves bronzer.

tags: Bamboo Wear, Eva Longoria Parker, Makeup, Physicians Formula

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1. Bamboo does not grow eight feet a day; its growth rate is about ONE foot a day, with some varieties attaining up to 24 inches/day.

   By traceyhoranoff on 03/26/10 at 11:17 am

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