August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene:

Subscribe to Style Magazine

Drugstore Discovery Of The Week: The Great Rosemary Mint Shampoo-Off


Everyone’s been in quite a lather over Sauve’s new Rosemary Mint shampoo. Not only is the name a carbon copy of Aveda’s best-selling shampoo, but the label actually says it’s “proven to invigorate hair as well as Aveda Rosemary Mint shampoo.” Talk about a beauty throw down! Clearly, Suave has Aveda beat on price ($2.49 for 14.5 oz. versus $9.50 for 8.5 oz.), but how about its performance? We took it for a test-drive and here’s our take: Suave didn’t skimp on using choice ingredients (it contains spearmint, eucalyptus, lavender, aloe, and rosemary) and it works well as a clarifying product, mopping up sweat and oil and boosting shine. But it can be more drying than Aveda’s version, especially if you color or flatiron your hair. The matching Rosemary Mint conditioner offers relief (it’s actually better at moisturizing than Aveda’s) and it’s brilliant when coated on ends, like a mask, to seal in hydration. However, there’s zero comparison as far as scent and experience go. Aveda’s has that exquisite, minty tingle that feels like a million little fingers massaging your scalp, whereas Suave’s formula just foams up and fades away with barely a tickle. Bottom line: If you want invigorating suds, Suave’s Rosemary Mint is a worthy contender, but it won’t replace the original hero product.

The Stock List