The Body Shop Does Good, and So Can You
The Body Shop is literally rooted in activism. Its founder, the legendary Dame Anita Roddick, was committed to what she dubbed “moral leadership,” bringing ethics and a social conscience into the workplace. Three years after her untimely death, the company is continuing her legacy by remaining devoted to causes both environmental and humanitarian, one of which is combating the sex trafficking of children and young people. It’s the third largest criminal industry in the world, and the Body Shop teamed up with ECPAT USA (End Child Prostitution, Child Pornography, and Trafficking of Children for Sexual Purposes) and the Somaly Mam Foundation last year to fight it. Last night, the brand hosted a screening of Libby Spears’ powerful forthcoming documentary Playground, which focuses on the plight of sexually trafficked children right here in the U.S. “Awareness is the first step to making a difference,” said Shelley Simmons, director of brand values for the Body Shop, after the screening. “And information sharing is the best way to make an impact.” Learn more about the issue at www.ecpat.net, and then let your dollars do the talking: 100 percent of the profits from sales of the Body Shop’s Soft Hands, Kind Heart cream go toward the mission.