July 10 2014

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Scratch, Sniff, Send


Have you ever stood in line at the post office, hoping and praying for something—anything—to take your mind off the line that’s 25-people deep and the single window that’s open for business? Germany has a few ideas: The Deutsche Post has introduced scratch-and-sniff stamps in fruity flavors that reveal their scent when the sender or recipient runs a finger over their surface. Lemon, blueberry, strawberry, and apple fragrances have already adorned letters, and rose-tinged postage was introduced last month. No word on who’s supplying the essential oils used in the process (Givaudan? Firmenich? Fess up!), but the concept is a great one. Countries from Bhutan and Brazil to South Korea and Switzerland have also dabbled in olfactory-pleasing postage, but somehow it has eluded the USPS, which seems bent on ensuring that we derive no pleasure at all from a trip to the post office. Oh, how we wish we had a pen pal in Berlin… [WWD]

Photo: Strawberry, leaf with flower © Obstsorten, Verlag J. Neumann, Germany; Strawberry, fruit and profile © Karen Scholz, Bad Essen, Germany



  1. mattgenton says:

    hi to all at i thought i had sent this newyears eve but it didnt send so i have sent it again good luck for 2012 to you all
    – gentas

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