August 27 2014

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Surf’s Up At Kiehl’s


Pharrell is on tour, Julianne Moore is filming, and Jeff Koons was a last-minute no-show. So it was up to pro-surfer Malia Jones to represent the four boldface names involved in Kiehl’s latest celebrity-designed label art series last night at the official Earth Day celebration of its limited-edition Açaí Damage-Protecting Toning Mists, the proceeds of which benefit the Rainforest Alliance. A Hawaii-based Renaissance woman of sorts, Jones models, designs her own swimwear line, and enjoys the rare distinction of having once been named one of People magazine’s “50 Most Beautiful People in the World.” She’s a brainy beauty, too—one who takes her skincare habits and her carbon footprint seriously. “I try not to go out in the sun after 10 a.m. unless the waves are really good,” a bronzed Jones said over organic canapés and tunes courtesy of Taryn Manning. “But I live in Hawaii; everyone is tan.” (Her daily obsession, Kiehl’s Crème de Corps, keeps her skin moisturized.) Parker Posey, Tinsley Mortimer, and Ally Sheedy were among the fans of the brand also on hand to fête the charitable initiative and the unique bottle art on display. (Jones’ offering is a reworked bird print from one of the bikinis in her collection.) “It’s definitely important,” she said of doing her part to protect the environment. “You don’t have to chain yourself to a tree, but small things help, like installing a water purification system in your house to reduce your plastic bottle use.” Or, say, buying a bottle of face mist.

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