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July 23 2014

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Wearing Sunscreen’s Never Been Coola

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Beauty Counter is coming to you live from the Coachella Valley today, where we’re holed up in Palm Springs waiting for festivities to get underway in Indio. If things go as planned, we’ll hopefully be running an exciting “Coachella Valley Music and Arts Festival Essentials” post tomorrow with the front woman of one of the bands we’re most excited to see this weekend (we know, the suspense is killing you); but for now, on to the important matters at hand. It’s warm here—no, hot! The sun is out, the sky is blue, and we’re comfortably wearing our off-duty summer uniform, which includes vintage high-waisted Bongo cutoffs, a tucked-in T-shirt, and laceless plimsolls. Another summer staple we made sure to bring with us from New York was Coola sunscreen. The brand is as eco-friendly as they come: Its certified organic line of sun care products is formulated at a solar-powered lab; recycled boxes and packaging are reused whenever possible; and perhaps most importantly, everything is PABA-, paraben-, petroleum-, and phthalate-free. The products also pack a vitamin- and antioxidant-rich serum that hydrates and tightens skin while protecting it from the sun’s harmful rays. Currently on our visage is the SPF 30 Face Sunscreen with organic cucumber extracts. It smells light and fresh, goes on matte (no shiny, greasy finish), and comes in a cute aqua tub that just makes us feel happy—or maybe that’s the California sun.

Photo: Courtesy of Coola

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