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April 20 2014

styledotcom Bright colors, rave prints, and, yes, even normcore. The trends you NEED to know: stylem.ag/1eHRrEB pic.twitter.com/YUWnKtrW6x

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Celebrities Who Wear Makeup, Celebrities Who Don’t, And More…

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Kate Hudson’s easy-going, sun-kissed, SoCal cool has earned her a beauty contract. The actress has just inked a deal to be a global ambassador for Almay, which, taken into consideration with Jennifer Aniston’s new fragrance launch and Julia Roberts’ Lancôme deal, makes 2010 a banner year for the leading ladies of romantic comedies. [WWD]

Kate may be putting it on, but Kim Kardashian is taking it all off—which is a pretty major deal, if you’ve ever seen how much makeup the reality star cakes on for TV. We hated on her E! show for years, but after recently succumbing to a four-hour marathon, we’re officially hooked. [Life & Style]

Kardashian isn’t the only celeb jumping on board the bare-faced trend. Hoda, Kathie Lee, and Rosie all stripped down on the Today show this morning. FYI: It’s definitely more, um, impactful when women over 50 take the no-makeup challenge. [USA Today]

Gwyneth Paltrow has bucked the makeup issue altogether and decided instead to focus her energy on hair. Today’s edition of her popular GOOP newsletter includes coiffing advice from masters like Orlando Pita, Philip Kingsley, and L.A.-based Drybar’s Alli Webb, as well as a few personal product recs from Ms. Paltrow herself. [GOOP]

Photo: Dave Allocca / Startraks Photo

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  1. salvatore_giuliano says:

    Paltrow would have “course” hair…