Rossano Ferretti Is “Ready To Lead The City”-------
Rossano Ferretti is into empire building. The Italian-born-and-bred hairstylist cut his teeth at his mother’s two-chair salon outside of Parma before heading to London to hone his craft. Then, after spells tending to Naomi and Linda’s tresses in the eighties and nineties and coiffing backstage for Armani and Chanel, he used his scissor skills to set up an eponymous salon system that currently spans the globe from Mexico to Serbia, with a Madrid-based international hair academy in between. This past January, Metodo Rossano Ferretti arrived in Paris, welcoming the likes of Carine Roitfeld and Salma Hayek to its hair spa. A cool five months later, Ferretti officially opened his 20th outpost last week in New York. So, why has the hair guru decided that now is the time to take Manhattan? “Because now, I am ready,” an ascot-wearing Ferretti told me from his freshly painted atelier on the sixth floor of Madison Avenue’s historic Fuller building. “Ready to lead the city.” Spoken like a true conqueror.
Ferretti’s midtown destination is sparse and chic and retains the same minimalist design elements that can be found at all of his properties as far as Mumbai (Ferretti picks out all of the black, white, and gray-toned furniture for his salons himself). The 2,300-square-foot space contains just eight cutting and four coloring chairs. In addition to a mani/pedi station and a VIP room, it also boasts the first INOA Color Room in the U.S., which is nestled into the southwest corner to benefit from two walls of light-flooding windows. Key to the salon’s ultimate success, however, is the presence of Ferretti himself; the shear genius intends on being on site ten days out of every month to “embrace [his] clients” and personally give them the tailored cuts that he is known for—plus a hefty dose of honest opinion. “Your haircut, it’s like getting an Alfa Romeo in red because that’s what everyone does,” Ferretti endearingly said of my choppy lob on a recent visit to his new digs. He went on to explain that I could “explode” my beauty with a shorter, jaw-framing ‘do; otherwise, letting my raven-colored locks grow back to their former waist-grazing length is really my only recourse. I’m not sure whether I will heed his advice in the immediate future, but I sure do love an Italian sports car metaphor, which—in conjunction with a treatment menu that includes Shu Uemura’s Art of Hair rituals and Kérastase styling products—will likely be enough to make me a repeat customer.
Rossano Ferretti Hair & Spa, 595 Madison Avenue at 57th Street, sixth floor, NYC; 212-759-9300; www.metodorossanoferretti.com.