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September 1 2014

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A Plum Opportunity, Courtesy Of Fresh

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The deep purple lips that crept up on the Fall runways at Missoni and Peter Som were of the extreme variety—so dense in hue they were nearly black. Fresh’s take on the purple trend is subtler, which makes it a whole lot more conducive to real life. The brand’s Sugar Plum Tinted Lip Treatment, a follow-up to its wildly popular Sugar Rose version, coats the pout with a wash of sheer purple that bears a resemblance to the shade you might be left with after a few hours of serious wine drinking (in a good way). The newest addition features all the same lip-friendly qualities of its forbears—SPF 15, a slew of nourishing oils, free-radical slayers like grapeseed polyphenols and vitamins A, C, and E—all in a base of moisturizing sugar, a natural humectant. You can layer it for a more dramatic effect, but its sheerest iteration has daily summertime appeal written all over it.

Photo: Courtesy of Fresh

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