August 30 2014

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Backstage Beauty Déjà Vu At The CFDA Awards


The glitz and glamour of last night’s star-studded CFDA Awards didn’t get under way until the early evening, but the prep work at Alice Tully Hall was going strong all afternoon long. Champagne flutes were getting unpacked, the red carpet was being rolled out, and name cards were being filed in alphabetical order by an army of black-clad publicists. Up on the second floor, meanwhile, makeup artist James Kaliardos and hair stylist Alain Pichon were occupied with the business of beauty. “It’s fun to copy people and not get sued,” Kaliardos joked of the task at hand, a new tradition at the annual event in which models sport head-to-toe catwalk looks from the Womenswear Designer of the Year nominees—backstage beauty included—and stand on bleachers in front of the building to greet guests. What made this particular reenactment so interesting was that Kaliardos and his coiffing partner were using all L’Oréal Paris products to re-create looks from Donna Karan, Marc Jacobs, and Alexander Wang’s Fall outings, whipping up runway-ready hair and makeup with mass-market products.

“All of these looks happen to be really user-friendly if you simplify them,” Kaliardos said while working on a tribute to Charlotte Tilbury’s precisely lined red lip from Donna Karan using strokes of L’Oréal Paris HIP Studio Secrets Professional Shine Struck Liquid Lipcolor in Turbulent. To replicate Diane Kendal’s greasy brown eye from Alexander Wang, Kaliardos opted for a uniform smoky copper adaptation, coating lids with L’Oréal Paris Studio Secrets Professional Shocking Shadow Pigment in Progressive; and as for the clumpy spider lashes from Marc Jacobs, all they took was multiple lashings of L’Oréal Paris Voluminous Volume Building Mascara. “We’re chunking up the mascara a lot—maybe even more than François Nars did at the show,” Kaliardos said, using the tip of his mascara wand to get the desired texture.

For his part, Pichon kept things simple, too, by relying on a single go-to product: L’Oréal’s Elnett hair spray. “It’s incredibly versatile,” he said of the gold aerosol can that’s a backstage staple every season. Pichon generously applied it to deep side parts for Wang’s wet look; brushed it on top of Donna Karan’s polished updos before applying the patent leather headbands from her show; and even added a few spritzes to the undone styles that Guido Palau perfected at Marc Jacobs back in February. “I think Alexander Wang has a good chance,” Pichon projected for the womenswear prize, which ultimately went to Jacobs. Maybe next year.

Beauty Insider