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September 2 2014

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Chloé Takes A Powder

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Love, Chloé, the next big fragrance launch from the French fashion house, may not bow stateside until November, but it got a pretty grand coming-out party last night in Paris. Amidst the fabricated decorations the brand brought into Jean-Pierre Vigato’s famed Apicius restaurant—handwritten notes on mirrors, Polaroid shots placed under glass coffee tables, and an assemblage of groovy settees—sat Givaudan’s Natalie Gracia-Cetto and Louise Turner, the Anglo-French duo behind the new eau. According to the two noses, it all started with powder—specifically a thirties-era box of loose powder from the Coty archives. Once Chloé designer Hannah MacGibbon had chosen that retro cosmetic note as a point of departure, Gracia-Cetto and Turner set out to create a scent that “captures modern confidence and inner elegance.” Their abstract interpretation is centered around an iris heart and accentuated with touches of lilac, hyacinth, orange flower, and pink pepper. Almond-y heliotropin and soft musks tie it all together. “I wanted a traditional perfume in the sense of being authentic, with expensive ingredients that really let you smell the skin,” MacGibbon offered. Fishing a bottle of the stuff out of her Chloé Emma bag, Raquel Zimmermann added, “A lot of perfumes are more evening ideas, but I can see wearing this all day and year round.” For pictures and more, read our full party report.

Photo: Francois G. Durand / Getty Images

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