Mark T Beauty: All The A-Listers Are Doing It
If you ask us, there are two kinds of blogs in the world. The essential—those would be of the fashion, gossip, and cooking varieties, natch—and the gratuitous, i.e., those devoted to personal vacation pictures, cat diaries, and hard news (just kidding). Hairstylist-to-the-stars Mark Townsend’s new online destination belongs to the former for two reasons: It’s beauty-centric, which makes it instrumental to our lives, and it provides the one thing that a lot of other, similar sites can’t: access. Townsend’s roster of clients reads like a paparazzo’s dream come true. He’s the one who gave Glee star Lea Michele her face-framing bangs, and he cut Ashley Olsen’s flaxen locks into the asymmetrical bob that she sported to last year’s CFDA Awards (which we promptly copied). Jessica Biel, meanwhile brought him to the MTV Movie Awards and to the Today show just this week alone. And the Revlon spokeswoman returned the favor last night, by showing up at the Smyth Hotel in Tribeca to toast the official launch of his digital endeavor, Mark T Beauty. “Online is the future,” Townsend told us. “I’m doing approachable beauty and making sure we’re talking to the absolute authorities.” Authorities like makeup artist Rachel Goodwin and stylist Estee Stanley, both of whom have worked on original editorial shoots that are now available for viewing on Townsend’s site. “We’re trying to create the fantasy, and then show how it can be featured in real life,” he noted, pointing out that hair and makeup how-tos and product recommendations are provided for every photo shoot he posts. It’s his blog that most interests us, though, as it’s filled with first-person accounts from the red-carpet front lines that provide the instant gratification of knowing right away exactly how Ms. Biel gets her bouncy blow-out. For those of you craving more behind-the-scenes footage, video vignettes start next month.