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August 1 2014

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Miss Jessie’s Is Big-City Bound

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As a longtime Brooklyn resident, I’ve watched as a great many Manhattan businesses have made their way across the river to open outer-borough branches (Barney’s Co-Op is en route, hurray!) But these days, the reverse happens just as often. One of my personal BK faves, Bed-Stuy’s Miss Jessie’s Salon, throws open its doors on a busy stretch of lower Broadway in Soho this week. Sister owners Miko and Titi Branch have been catering to the curly-haired among us since opening their first salon in 1997. Having a Japanese mother and African-American father meant they were both bequeathed with multi-textured tresses that left many hairdressers befuddled. So they dedicated their salon and Miss Jessie’s line of products—which, adorably, they created with and named after their paternal grandmother—to appeasing the curly masses. And they will continue to do just that at their fancy Soho digs.

On the service menu, you’ll find everything from straight styling and luxurious deep-conditioning treatments to coiling, shingling, and double-strand twist-outs. And then there are their specialized haircuts, which use a strict method of angle and balance, for which they’ve become known. Before leaving, pick up the latest Miss Jessie’s concoction, the Super Sweetback, a shea butter-packed emulsifier that nourishes and actually elongates curls. And while we wouldn’t want you to forget about the Branchs’ flagship, we should point out that their newest location has one major advantage: It’s awfully close to Topshop, and we definitely don’t have one of those in Brooklyn. Not yet, at least.

Photo: Courtesy of Miss Jessie’s Salon

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