Style.com

September 1 2014

styledotcom Models share their fashion month beauty must-haves: stylem.ag/1qNo4R1 pic.twitter.com/WJg47cbpWZ

Subscribe to Style Magazine

The Future of Perfume Ads Is Here; R-Patts: Hot But “Needs To Go Tanning”; And More…

-------


Scented perfume strips have gone digital. Turns out, interactive fragrance advertising is the wave of the future thanks to some new computer technology that makes perfume accords printable—and sniffable. Plus, the iAroma is coming, too; oh yes, it is. [Independent]

It’s summer and sun-phobia is at a high, which means self-tanner—celebrity-branded and otherwise—is a hot topic. While there hasn’t been much innovation in the field, ingredient-wise (all of those natural-formula claims are typically just hype), there is a whole new crop of sprays, mousses, creams, and gels hitting the market to turn you that coveted shade of orange-brown. So mind the streakage and remember that gradual color is the way to go. [NYT]

Or you could just make like the Jersey Shore cast and go super-dark, super-fast. The Situation, DJ Pauly D, JWoww, and Snooki will all presumably be boosting their bronze for the MTV Movie Awards this weekend, where they will be presenters. Snooki will also reportedly be a news correspondent on the red carpet and has a few special words planned for Robert Pattinson: “I’m going to say, ‘You need to go tanning, but you’re really hot.’ ” A bronze-skinned Edward Cullen? Blasphemous! [MTV.com]

Photo: Joel Ryan / AP Photo

USER COMMENTS Comments
Industry News