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August 31 2014

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Urban Outfitters, The Beauty Shop

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Fact: I spend way too much money at Urban Outfitters. I like to blame it on my complete and total inability to resist the lure of a good sale item, of which there are always many. Another fact: Starting today, I will be blowing even more cash at the cool-kids chain, because it’s launching its first-ever beauty shop. That means brands with the Urban stamp of approval will now be available online and in many of the chain’s stores. And as I suspected, considering past collaborations with designers like Kim Gordon and Rachel Comey, the Urbanites also have great taste in makeup, hair care, and fragrance. Now, alongside those floral-print rompers and drainpipe jeans, you’ll also find eaux by Costume National and Malin + Goetz; Japonesque beauty tools; makeup by Stila, Too Faced, and Pop; nail polishes by KO and Urban’s own house brand (from which there will be more releases later this year); and extras like blotting papers and nail files from Paul & Joe. And lest you forget that this is Urban Outfitters, not Sephora, there’s also an array of Manic Panic hair dye available. Urban will hold a major event at its Broadway flagship in New York on July 15 to officially celebrate its foray into all things beauty with the help of one of our favorite local experts, Poppy King, so mark your calendars.

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