August 2 2014

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“Bold Pastels” Color Miu Miu’s Fall Campaign


The focus of the makeup look at the Fall 2010 Miu Miu show was purple and orange Mod-era eyeliner, but the collection’s recently debuted print campaign has a decidedly more modern feel. “Bold pastel” is how face painter Lucia Pieroni explains the inspiration for the brand’s ads, which just started appearing in high-profile glossies and make for some pretty good eye candy. Playing on color contrasts to give a “wide-eyed doll effect,” Pieroni focused her attention on the models’ lids, using water-based makeup paint from MAC and Make Up For Ever to create a base for Shu Uemura Eye Shadows in shades of lilac and jade. “When working with bright pigments, it’s important to use a sponge applicator to build up an opaque coverage, then use a soft brush to feather out the edges,” Pieroni advises for those of you looking to play Miu Miu at home. To get the girls’ porcelain complexions, Pieroni used a pre-whitening brightener from Clé De Peau called Teint Naturel Blanc that luminizes and lightens the skin. She sadly left out instructions for reproducing Siri Tollerød’s pouty lips, which leads us to believe they are not duplicable. And as for the eyebrow bleaching, please don’t try that at home.

Photo: Courtesy of Miu Miu

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