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July 30 2014

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Ferragamo’s Attimo, An Instant Classic

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You’ve likely already read about this week’s launch party for Salvatore Ferragamo’s latest fragrance, Attimo—a perfume that, according to its press release, is meant to represent “the essence of life’s most precious instants.” Models Irina Lazareanu, Agyness Deyn, and Lindsay Ellingson; photographer Craig McDean; jewelry designer Gaia Repossi; and Greek shipping heir Stavros Niarchos all turned out to fête the instant of the fragrance’s coming-out party on Wednesday night—as did one Dree Hemingway, who stars in its print (and video) campaign, cradling a bottle of the light gold eau in her palm while wearing nothing more that a pale pink nightie with unfastened red satin Ferragamo stilettos. For those of you who had the pleasure of actually making it up to Le Bain’s rooftop soirée, something else, aside from the glitterati, may have caught your eye—or nose, as it were. Described by Firmenich noses Jean-Pierre Bethouart and Annick Menardo as a “floral green woody,” notes of nashi pear and lotus flower hit you first. A floral center of gardenia and frangiapani blossoms then begins to take shape, until the scent fully evolves on your skin with a warm dry-down of powdery musks and patchouli. If you couldn’t get past the list-holders at the Standard, you can still have the Attimo experience. Get ready to celebrate your own precious instants when the flacon hits counters at Bloomingdale’s on July 23.

Photo: Courtesy of Salvatore Ferragamo

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