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August 30 2014

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Drugstore Discovery Of The Week: Rimmel Gets Curvy

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After a burger and beer-fueled summer, the words “fat” and “curvy” strike fear deep within me. Unless, of course, they’re being used to describe my lashes. Rimmel’s latest mascara innovation is out to beef up your fluttering fringe and add some welcome sexy curves to the equation. Its Max Volume Flash Bold Curves pumps up lashes with a collagen and keratin-packed formula that’s designed to fatten and strengthen a little more with every application, while a generously proportioned brush allows for a pro curling opportunity with every swipe. The folks at Rimmel claim that their latest magic wand amplifies lash volume 14 times over, although I’ll admit that I’m still clueless as to how they determined that figure. I prefer to keep my assessment plain and simple: A few well-intentioned strokes will make your lashes wicked big.

Photo: Courtesy of Rimmel London

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