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Illamasqua Channels The Dark Arts For Its Fall Campaign

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The fact that makeup artist Alex Box has an affinity for all things freakish and otherworldly is not news to anyone familiar with either her handiwork backstage at Gareth Pugh or her brand Illamasqua. So the 12 characters she’s dreamt up for the U.K.-based company’s fall ad campaign shouldn’t shock you too much. They should, however, jar you out of the “pretty girls in pretty makeup” complacency that will likely set in after you peruse any number of September books. Here, for your first-viewing pleasure, is the “Mistress of Ceremonies,” showcasing two of our favorite products from Illamasqua’s forthcoming Art of Darkness color collection. At right, we have Box’s Precision Ink fine-tip eyeliner in Alchemy, a bold gold that you can choose to accessorize with or without the yellow face rhinestones; and on the left, a glimpse of Viridian, her new, deep metallic green nail varnish—arm bedazzling is optional with your mani, of course. If you were looking for a breath of fresh celebrity-brand-ambassador-free air, you’ve come to the right place.

Photo: Courtesy of Illamasqua

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