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July 28 2014

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Kiehl’s Teams Up With Captain America

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“We want to be free! We want to be free to do what we want to do! We want to be free to ride. And we want to be free to ride our machines without being hassled by the man. And we want to get loaded. And we want to have a good time. And that’s what we’re going to do…” Just a sample of the famous eulogy delivered by Peter Fonda playing biker Heavenly Blues in the 1966 cult film The Wild Angels. Fonda, who would follow up Angels with that, ahem, little movie about life on the road, Easy Rider, has long been hopelessly devoted to motorcycles. In fact, he was even inducted in 2002 into the AMA Motorcycle Hall of Fame; yup, it exists. Starting today, Fonda is teaming up with Kiehl’s to hit the road for amfAR, the world’s leading foundation for AIDS research. The Kiehl’s LifeRide is a six-day charity motorcycle ride that snakes along the sunny state from San Diego to San Francisco, stopping at the brand’s stores along the way. Besides the Easy Rider himself, other participants include Kiehl’s president Chris Salgardo, Queens of the Stone Age frontman Josh Homme, and motorcycle racer and ESPN host Alain de Cadenet. No wheels? You can get involved by springing for a limited-edition version of Kiehl’s popular Ultra Facial Moisturizer featuring a bad-ass motorcycle and flame design. One hundred percent of profits from sales of the moisturizer—up to $25,000—go straight to amfAR. Start your engines!

Kiehl’s limited-edition Ultra Facial Moisturizer, $50, kiehls.com.

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