Kjaer Weis, the Embodiment of Eco Chic-------
Ever since the green beauty movement exploded earlier in the aughts, we’ve been fielding pitches from beauty companies claiming to offer the first real “eco-chic” product range—i.e., that rare collection in which quality natural and organic ingredients combine with uncompromising luxury. We’re often unimpressed, but Kjaer Weis, a new makeup line designed by the Danish-born, New York-based makeup artist Kirsten Kjaer Weis, has jarred us out of complacency. Let’s start from the outside and work our way in: Each compact in the Kjaer Weis line comes encased in a red lacquered grain-textured box that resembles a little jewelry box (a jewelry box of the Cartier variety, if you know your high-end bling-purveyor packaging). Opening said box reveals a weighty silver compact made from zamac, an alloy of zinc, aluminum, magnesium, and copper that makes a clicking sound when the slide function of the lid closes, similar to the noise a classic Mercedes door makes when it shuts, Kjaer Weis says (we’ll take it). The compacts, while beautiful, are not recyclable—but they’re refillable with palettes of cream blush, eye shadow, and lip tint in universally flattering earth tones, all of which are formulated with 95 percent organic ingredients that utilize natural preservatives and pigments. The only things missing are parabens, petrochemical emulsifiers, synthetic colors, and fragrances, which we’re just as happy to do without, thanks.
Kjaer Weis launches exclusively at Space NK beginning in September.