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July 25 2014

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NYFW Backstage Beauty Alert: Lancôme Ups The Ante

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Lancôme had one of the bigger makeup coups at the Fall shows back in February, snagging sponsorship duties at two of the season’s hottest presentations, i.e., The Row and Victoria Beckham. Well, we just got an exclusive sneak peek at the company’s agenda for Spring, and we’re here to tell you that it’s equally impressive. To start, the French cosmetics giant will be back at VB, this time with Charlotte Tilbury at the helm, and its creative director of makeup, Aaron De Mey, will be painting faces at L’Wren Scott, using pigments and powders from Scott’s highly anticipated holiday collection for the brand. Both De Mey and Tilbury will also be dabbling in select items from Lancôme’s forthcoming spring collection, called Ultra Lavande—which brings us to our biggest piece of news: Julia Restoin-Roitfeld, daughter of Carine and super-stylish girl-about-town, will front the collection’s campaign, which has been shot by Mario Testino. She may not be Julia Roberts, but we’re still pretty pumped to see Ms. Restoin-Roitfeld’s mug at duty-free shops across the globe. You heard it here first.

Photo: Luca Cannonieri / GoRunway.com

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Comments

  1. dickie1 says:

    she’s hardly isabella rossellini. i’m not even sure julia roberts is right for lancome, she’s more revlon. i wonder if her mother had anything to do with this? you think?

  2. jasna242 says:

    why is everyone always commenting she gets everything because of her mother?she is so beautiful and in my opinion deserves this.plus she s a good role model as is not too skinny like most professional models are but has a slightly curvy figure.

  3. didatrendynow says:

    we LOVE julia!! We think she will update a classic brand like lancome… visit our blog for more info http://www.didatrendynow.blogspot.com

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