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July 31 2014

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A Sporty Brit Brand Brings Its Beauty Stateside

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I took the ferry to Nantucket for a friend’s wedding recently and found myself a bit unprepared for the chilly island temperatures. In search of a scarf or something woolly to wrap around myself, I popped into Jack Wills, a quirky British apparel shop that recently opened in a former hardware store there. The brand first debuted in the seaside town of Salcombe in Devon, England, a decade or so ago, selling a laid-back mix of modern and rakish gear intended for the university crowd. Besides the Nantucket location, they can also now be found on Martha’s Vineyard (in a revamped speakeasy, no less) and, beginning this fall, on Boston’s posh Newbury Street. Wills’ stock of hoodies, broken-in tees, and distressed button-downs for guys and girls can best be described as J.Crew-meets-Abercrombie & Fitch (back when it was cool)-meets-the undone street edge of London. And much like J.Crew’s recent foray into beauty (the U.S. retailer began stocking a few choice shades of Essie nail polish at its stores last summer), Wills is also venturing into lacquers. Its new Northbridge Nail Varnish collection features punk shades of vermillion, poppy green, rust orange, and one very amazing dark violet, which I’m definitely lusting for. Sadly, the entire range is back-ordered in the States since it’s sold out in Britain, according to the sales clerk. But happily, it can be purchased online—and at only $8 a pop! Order multiples while supplies last.

Photo: Courtesy of Jack Wills

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  1. zincink says:

    That packaging needs more fonts. Sorry, it is hideous, but I like the color.

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