Natural Beauty

AHAVA Does Mineral Makeup

September 1, 2010  11:44 am

AHAVA has been making mineral magic since the late eighties, when it first tapped into the transformative, healing powers of the Dead Sea for its famed skincare range. Countless best-selling mud- and salt-rich creams, masks, body moisturizers, and SPF lotions have followed since its debut, making the soothing, reparative brand a favorite of the sensitive-skinned masses. This month marks a major milestone for the brand, as it launches its Mineral Makeup Care line. The four-piece, paraben-free collection features silky smooth foundations and powders spiked with ecologically sourced Dead Sea minerals, including Dunaliella algae, a seaweed that’s loaded with vitamins and amino acids to improve cellular repair, along with AHAVA’s signature blend of 21 essential minerals that works to draw up moisture and nutrients from the depths of your skin, minimizing dryness and crepe-y wrinkles. Each skin perfector also boasts a bit of natural UVA/UVB protection, though not enough to warrant skipping your regular sunblock. As for how the products actually feel, the Light Foundation sinks in like a tinted moisturizer and dries down to a nice, matte finish, and the Loose Powder has a weightless texture that won’t cause flakiness. Application tip: We like to layer the powder on top of the Rich Foundation to create a more “done” look, or wear it alone to show off bare (but not blotchy) skin.

tags: Ahava, Makeup, Mineral Makeup Care

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1. All Ahava products are made in an illegal settlement on recently stolen land outside of Israel internationaly recognised borders. It is a violation of the Geneva conventions for Ahava to exist, and if you buy their products then you encourage Ahava to profit from the humiliation and exploitation of the people of Palestine (both Muslim and Christian).

   By Tim_Hicks on 09/2/10 at 9:46 am

2. I concur with Tim. Ahava products are made in an illegal Israeli settlement on the West Bank. They are therefore contributing to tensions in the area. Please, don’t buy Ahava!

   By Samanta on 09/3/10 at 5:15 am

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