August 23 2014

styledotcom Look closely. What you may think is jewelry, is actually temporary tattoos.

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Beyoncé Adds Skin Art To Her Growing Beauty Empire


Remember during NYFW when we were obsessed with the Temptu-created, Hope Gangloff-designed temporary tattoos backstage at Wayne? Well, while we were chatting up the skin artists backstage, they name-dropped a few high-profile fake-ink jobs they’d worked on in the past: De Niro in Cape Fear being one of them, and Beyoncé in those new sixties-pinup-girl-meets-futuristic-biker-chick House of Deréon ads—in which B sports a blond beehive and a host of chain-link tats—being the other. We should have put two and two together then, but our brain was clouded with thoughts of making it to the next show on time, whether or not our purple lipstick had smeared all over our face, and when, oh when, might there be time to grab a coffee, so somehow we missed the potential news byte. But with a clear, fully caffeinated head, we read the announcement today that House of Deréon and Temptu have teamed up to produce transfer sheets of the clothing company’s signature fleur icon, rocker bolts and chains, jewel baubles, and spider designs this fall. They bow at Sephora in November, and while they strike us as a mass-version of Chanel’s pearls and chains from Spring 2010, we will still likely partake of them, because apparently, our 12-year-old lust for fake tattoos still burns strong. You too? [WWD]

Photo: Courtesy of House of Deréon

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