August 31 2014

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Drugstore Discovery: Say Yes To Blueberries


I say yes a lot—in fact, maybe too much. Second helpings of whatever food happens to be in front of me, yet another refill of my margarita glass. So when I first saw my favorite word emblazoned on a beauty product, it was, needless to say, an easy sell. I happily said Yes to Carrots, then Yes to Cucumbers, and finally Yes to Tomatoes, when the Dead Sea mud and botanical extract-based skincare lines systematically took over my local Duane Reade. Now, the affirmatively named beauty brand has introduced another food to my face-fixing repertoire: blueberries. It’s not news that blueberries are packed with powerful antioxidants that, when incorporated into skincare, can help block free radicals and prevent the physical signs of aging. But having access to their fine line-fighting power with a simple pop into the drug store is fairly novel. My favorite product in the Yes to Blueberries Age Refresh lineup is the Intensive Skin Repair Serum, which combines those tiny blue wonders with collagen-boosting organic cotton thistle, soothing black currant, and polyphenol-rich apple in a lightweight formula. At an oh-so-very palatable price of $20, it’s easy to give it a big y-e-s at the register, as well.

Photo: Courtesy of Yes to Blueberries

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