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July 14 2014

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Guinevere Van Seenus Lightens Up

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In addition to some serious staying power, there’s something else to admire about nineties model Guinevere Van Seenus: her chameleonlike ability to rock a series of different hair colors and look gorgeous every time. That’s thanks in large part to colorist Laurie Foley, who has taken the light brown-haired Van Seenus from golden (think: that iconic Jil Sander campaign circa ’96) to almost black (with bleached eyebrows) and back over the course of her decade-spanning career. The model’s latest transformation debuted this week at Rodarte; Van Seenus turned up sporting a “medium-deep blond with lots of shimmery translucent pieces,” according to Foley, who used a mild color remover followed by alternating applications of Wella’s Color Touch Relights and its Koleston Perfect dye mixed with a low ammonia and peroxide developer to take the model’s tresses back to a lighter shade “very close to her natural color.”

So, why the change? “We had been making her a rich chocolate brown, and although it was really beautiful, it sometimes contrasted a little much with her peaches-and-cream skin, so it photographed a little dark,” says Foley. Seeing as how celebrity colorist Marie Robinson recently told us that we’ll be seeing a return to “more natural colors and less extreme ombrés” for spring, Van Seenus seems ahead of the trends, as usual.

Photo: Clockwise from left, Monica Feudi / GoRunway.com at Rodarte, Spring 2011; Marcio Madeira at Rick Owens, Fall 2008; Marcio Madeira at Giles, Fall 2006

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