L’Wren For Lancôme, A Spring Preview
The eclectic palette of the Serengeti plains inspired the makeup look backstage at L’Wren Scott, where Lancôme creative director of makeup Aaron De Mey debuted something special for the occasion: 12 different matte texture pigment pots in shades like deep amethyst, midnight blue, sea green, teal, saffron, and red, which he meticulously brushed onto models’ lids and dragged underneath their lower lash lines. Lancôme’s Color Design Eye Shadow in It List, a matte black, held the loose pigment in place, and De Mey sculpted the crease of the lids with a “beachy” taupe shadow for dimension. “The more layers you have in the eye makeup, the more richness you get,” he said, lining girls’ inner rims with Lancôme’s Le Grand Kohl Eyeliner in Black Ebony and hand-painting lashes with its Hypnôse Drama mascara. De Mey’s specialized pigments weren’t just confined to the eyes; hairstylist Odile Gilbert also brushed coordinating colors onto models’ scalps, where she had created a three-quarters part—not down the center or to the side, but somewhere in between—for beautiful brushed-out waves. In De Mey’s estimation, 60 percent of the shadows used already exist in Lancôme’s color coffers, but the brand hinted that it will likely be rolling out a capsule collection of them in collaboration with Scott after her first beauty range for the French company debuts next month.
Speaking of L’Wren for Lancôme, the bordeaux polish from her forthcoming holiday line was featured on models’ fingertips at the show, along with a new saffron lacquer that just may make a cameo at the retail counter for spring as well.