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August 29 2014

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Seven Days of Purple Lipstick: Part 1

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As previously mentioned on this blog (and every other beauty publication, be it digital or print) a strong, purple lip is a must-try for fall. Shades of deep eggplant and blackberry wowed at shows like Peter Som, Antonio Berardi, and Missoni back in February, causing a host of cosmetics companies to add the dramatic hue to their seasonal color offerings. There are so many bullets to sort through, in fact, I thought I’d take the liberty of test-driving seven choice selections during fashion week—a new lipstick every day—to help you better choose your perfect pigment and maybe even be crowned “that dark-haired girl with the purple lipstick” by next Friday (fingers crossed!). Here, part one of the great purple-lip experiment of 2010.

The Lipstick: Illamasqua Lipstick in Growl

The Application: While this color looks like a blackened aubergine in its tube, it actually applies with a slight burgundy tint. That being said, it’s incredibly dark, so a liner is a must. I like MAC’s Cremestick Liner in Velvetella and happened to have it readily available, so that provided the outline for the actual pigment, which glides on glossy (you need to build it for opacity) but dries down to a really pretty matte finish.

The Upside: The color is gorgeous—striking—even. There are undertones of scarlet and brick red along with the dark purple base, so it leaves an almost sanguine trace around the lip line. It also happens to go particularly well with the muted earth-tone ensemble I put together this morning (a happy coincidence).

The Downside: This stuff moves—a lot. Anything that comes within close range of your mouth will end up covered with a little bit of lipstick and said contact will drag pigment onto your chin, your cheek, your teeth, etc. The idea that this could happen at any moment made me anxious all day. Even worse, it made eating anything larger than a forkful near impossible (I immediately regretted the Cosi sandwich decision I made around 4 p.m.).

The Final Word: This is a lipstick for posing and taking amazing pictures; it looks beautiful on, but requires a little too much maintenance for comfortable everyday wear.

Photo: Courtesy of Illamasqua

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