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August 21 2014

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Shakira Gets In On The Celebrity Fragrance Game

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Beyoncé has one, Christina has two, Celine has a whopping eight, and then there’s J. Lo, who has built an entire empire around her Glow fragrance franchise. It seems the only international diva who’s gone sans signature scent over the last few years is Shakira—that is, until the Colombian pop star remedied the situation this month with the release of her first eau. S by Shakira is Sexy, Sensual, and a whole host of other words beginning with “S”—including Sambac jasmine, which is fused with gardenia and gourmand accords and rounded out by creamy musks and sandalwood. The flacon, which is perhaps best described as Sculptural, is glass cut with six star-shaped notches carved in its bottom to allow light to refract in different directions depending upon how you hold it. The fragrance is also Self-confident (Shakira, who was very involved with the formulation process, is a big believer that “beauty should come from within”), Selfless (a portion of the proceeds will no doubt go to the singer’s Barefoot Foundation—a nonprofit organization devoted to improving children’s education programs worldwide), and Smart; samples of the eau will reportedly be passed out to anyone who manages to snag tickets to the singer’s North American fall tour, which kicked off last week and rolls through New York tomorrow night.

Photo: Courtesy of PUIG

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