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September 2 2014

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Liz Earle Enters The World Of Haircare

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We found out this was coming back in the spring and have been patiently waiting for the U.S. launch ever since. This month, Liz Earle’s haircare line finally debuts stateside, packing the botanical-ingredient expertise the natural-skincare purveyor is known for into a whole new category. The four-piece collection starts with an all-purpose Botanical Shine Shampoo, which uses a gentle-but-effective cleanser derived from coconuts in place of damaging sodium lauryl sulfates. Then there’s the conditioner—a trio of different conditioners, in fact, each of which is formulated to correspond with a specific hair type. All three contain more than 95 percent naturally derived ingredients, including nourishing Kenyan yangu oil and sustainable blue sea kale leaves from the Isle of Wight (where the brand happens to be based), the latter of which helps to protect color-treated strands. We’ve become fast fans of the Damaged Hair formula, as our own tresses haven’t been taking particularly well to the seasonal change. (There’s a single word to describe both our hair and our skin at the moment: dry.) The moisturizing cream is rich in West African shea butter from the Tung Teiya women’s cooperative in Ghana, the inclusion of which helps to preserve female financial independence in that region.

Photo: Courtesy of Liz Earle

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