August 22 2014

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“Post-Shower Scuba Hair”: Guido Palau Pioneers Yet Another Spring Trend


Guido Palau is a hair genius. For Spring 2011 alone, he has been responsible for the season-defining seventies frizz at Marc Jacobs, the gelled-up finger waves at Prada, and the platinum blond craze, which he ignited at Balenciaga and which will likely persevere through much of next year. But after our fair share of seasons charting Palau’s backstage triumphs, we noticed something: When the coif master likes something, he keeps with it.

Usually these repeat runway appearances begin at Alexander Wang. After debuting the wildly popular thick, over-the-shoulder Brooke Shields-inspired side braid there for Spring 2010, he promptly revisited the style at Miu Miu only a few short weeks later. Ditto the Fall shows, where Palau went with greasy, side-parted comb-overs at Wang only to bring them out again at Bottega Veneta in Milan. This season, his fallback seems to be wet hair. Hair that looks like “you’ve just gotten out of the shower,” he said at Rag & Bone, sweeping models’ hair up into messy buns. It was as though each girl were “rushing out of her apartment on the way to work and [let] her hair dry naturally,” as he described the nearly dripping, defined middle parts he created backstage at Bottega Veneta.

At Lanvin, Palau referenced “scuba” when slicking back what appeared to be water-saturated low ponytails (turns out Redken’s Hardwear 16 Super Strong gel can impressively simulate deep-sea diving). With only three days of shows left, it’s unclear if we’ll see yet another incarnation of the “damp” look, but all signs point to yes.

Photo: Luca Cannonieri /

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