Ten Ways to Contribute to the Cure
Evelyn Lauder has been raising public consciousness about breast cancer since 1993, when she laid the groundwork for the nonprofit Breast Cancer Research Foundation and co-created the now-ubiquitous pink ribbon—the worldwide symbol of breast health—of which 110 million have been distributed. Lauder’s efforts over the years to raise funds and recruit retail partners’ support for the BCRF are expected to reach a total of $45 million to date this year—not to mention earn a Guinness World Record for “Most Landmarks Illuminated for a Cause Within 24 Hours” (Schönbrunn Palace in Austria, Taj Mahal Palace & Tower Hotel in India, and Kuala Lumpur Tower in Malaysia were all lit with pink light before the Empire State Building went pink on October 1). “We want this year’s Breast Cancer Awareness Campaign message to serve as a call-to-action to women and men to connect with everyone they know and communicate the importance of breast health and early detection, in order to conquer this disease once and for all,” Lauder says. The beauty exec’s admirable goal is to eradicate the disease in her lifetime, and you can do your part by spreading Lauder’s message and, well, shopping. Here are ten limited-edition charitable products to help you contribute to the cause and get properly primped for fall.
If you’ve spent any time trying to re-create the frizzy halos of curls on display at both Sonia Rykiel and Marc Jacobs’ Spring shows, your hair is probably pretty zapped. Ojon’s much-beloved Restorative Hair Treatment, a panacea for the dry and damaged, will help restore moisture and luster to your strands while donating $5 from the sale of each tub to the Breast Cancer Research Foundation.
Ojon Restorative Hair Treatment, $21, www.ojon.com.
Aveda will donate $4 from the sale of each vitamin-rich Hand Relief lotion to the Breast Cancer Research Foundation specifically to fund cruelty-free environmental research for a cure. The tube is slightly bigger than usual—5 oz. versus the usual 4.2 oz.—which is good news for your hands, which are already likely experiencing the drying effects of the changing seasons.
Aveda Hand Relief, $21, www.aveda.com.
While we can’t say we’ll be jumping on Gwyneth’s vegan diet bandwagon anytime soon (our love for cheese is too intense), we are definitely fans of one of her favorite vegan skincare products: Sonya Dakar’s Organic Omega Booster. The natural, moisture-restoring complex goes pink this month, donating $20 of proceeds from sales to the Dr. Susan Love Research Foundation.
Sonya Dakar Organic Omega Booster, $42, www.sonyadakarskinclinic.com.
The trio of pink hues in Sonia Kashuk’s Pretty in Pink Eye Palette provides a lovely flush à la the rosy lids at Nina Ricci’s Spring show. If you purchase this month, 15 percent of sales from each compact will go to the Breast Cancer Research Foundation.
Sonia Kashuk Pretty in Pink Eye Palette, $13, www.target.com.
Considering stripped-down minimalism is the trend for Fall, your skin is going to be an important accessory as the weather gets cooler. Prep properly with EmerginC’s recently launched Red Carpet Primer, which this month will donate 20 percent of its sales to Living Beyond Breast Cancer.
Emergin C Red Carpet Primer, $42, www.emerginc.com.
Nail giant OPI is supporting the cause for the fourth year in a row, this time with its 2010 Pink of Hearts nail lacquer, plus a $25,000 donation to Susan G. Komen for the Cure. Might we suggest pairing this palest pink shade with a tuxedo-black tip for a funky twist on the French manicure?
OPI Pink of Hearts Lacquer, $8.50, www.opi.com.
Revlon’s annual Run/Walk for Women event has already raised over $60 million for women’s cancer research. And with their latest product for the cure, Super Lustrous Lipgloss in Pink Pursuit, the brand will donate 10 percent of sales to the Entertainment Industry Foundation.
Revlon Super Lustrous Lipgloss in Pink Pursuit, $7, www.revlon.com.
When a member of the board of directors of this cult skincare brand was diagnosed this year, the company got involved with the cause for 2010. Ole Henriksen will donate 25 percent of proceeds from sales of its antioxidant-packed, soothing African Red Tea Foaming Cleanser to the Wellness Community Foothills in California.
Ole Henriksen soothing African Red Tea Foaming Cleanser, $30, www.olehenriksen.com.
All of the October profits from sales of Suki’s gentle, bump-smoothing Exfoliate Foaming Body Cleanser will go to Breast Cancer Action’s Think Pink campaign. Yup, 100 percent.
Suki Exfoliate Foaming Body Cleanser, $32, www.dermstore.com.
To help you properly carry all of your newfound BCA goods, Avon has collaborated with Finnish textile giant Marimekko to create a signature, brightly hued floral print tote, donating proceeds from the $10 bag directly to the Avon Breast Cancer Foundation.
Avon Crusade Tote, $10, www.avon.com.