July 29 2014

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A New Album And A New Fragrance For Taylor Swift


Last week, her new album Speak Now broke records. Today, it was announced that Taylor Swift has signed her second beauty deal (after CoverGirl), for a signature scent to be produced by Elizabeth Arden. When it launches next year, Eau de Taylor will join Arden’s other successful celebrity franchises—think Britney Spears, Usher, and Mariah Carey. All the country crossover star needs now is a hair endorsement, and she’ll have the beauty trifecta in full effect, and with curls like that, we’re wondering what the holdup is? What do you think her scent will be called? [WWD]

Photo: Jonathan Delano / Retna Ltd.

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