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July 25 2014

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Julia Robert’s Mane Man, Now Making House Calls

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When you see a famous person on a magazine cover or the red carpet with cascading waves of airy hair, chances are Serge Normant has run his fingers through it. The beloved French stylist has tended to the tresses of America’s sweethearts (Julia Roberts, Sarah Jessica Parker, Reese Witherspoon) and all the major supers (Linda, Christy, Cindy). After a successful, long-running relationship with John Frieda, where he served as a creative director, Normant recently parted ways to develop his own line of eponymous haircare, which we’ve been eagerly waiting to try out. The eight-piece collection is formulated with Keravis, a vegetable-derived strengthening complex, along with natural ingredients and high-tech compounds that work like skincare creams to repair the hair cuticle while also imparting that enviable shine and free-flowing movement that Normant is famous for. When asked to pick out his favorites, Normant points to the Meta Sheer Dry Oil Finishing Spray, a weightless frizz-tamer made with camellia and olive fruit oil that can be applied wet or dry; and the Meta Revive Dry Shampoo with Cedar Bark, which adds wind-blown texture but doesn’t leave strands stiff and dull—or powdery white (it’s a transparent mist). We recently saw the Meta Lush Volumizer in action on a photo shoot and were impressed with how it doubled the thickness of every model’s hair and made it glisten, and then glisten some more. Normant has hinted that there are more products in the works, the first being a set of dry shampoos to match different hair colors. The core collection just launched on the stylist’s Web site; let the virtual pillaging begin.

Photo: Courtesy of Serge Normant

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