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July 29 2014

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Sephora And Shopbop Join Forces

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As noted in our brand spankin’ new Year In Beauty feature, one of the biggest trends of 2010 was beauty and fashion collaborations, making one-stop shopping that much easier for the style set. With just eight days left before we ring in 2011, Shopbop and Sephora are adding their names to the list of partnerships. To accompany its upcoming “Faces of Fashion” editorial lookbook, which is set to premiere on Sunday and will feature five fashion archetypes, Shopbop has enlisted Sephora to design a 5-in-1 limited edition color palette with a shade option to correspond with each trend (think: “Boho Bombshell” and “A Nod to Mod”). Each individual compact includes an array of eye shadows, lip colors, blush, and a portable mirror for precise application, all of which sit neatly in a larger carrying case. The palettes officially launch in store this Sunday but if you just can’t wait, you can start practicing your Peggy Moffit with a simple click of the mouse. The collaborative effort arrived online earlier this week.

Photo: Courtesy of Sephora

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