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July 31 2014

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As The Mascara Wand Turns

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Those of you who have sworn by Diorshow mascara for the last decade are likely perfectly happy with the makeup artist favorite’s darkening and lengthening power. But what if we told you Dior has gone ahead and revolutionized your old standby, tech-ing it out with its own unique, er, spin on the great mascara-wand revolution of the Aughts? Brace yourselves, then, for the arrival of Diorshow 360 Mascara. An update on 2009′s famed vibrating brush (popularized by brands like Lancôme, Estée Lauder, Prescriptives, and L’Oréal), Dior has just debuted the automatic revolving brush, which creates volume and curl through the length of the lashes as it spins. After an early-morning test run that has us fully convinced of its power, our advice is to hold the brush at the bottom of the lash, along the upper lash line, for a few seconds to let it get its curl on at the root (pigment will also inadvertently line the inner rim, only adding to the mascara’s wow factor). Then pull upward, resting for a few milliseconds at the mid-lengths and then at the tips, letting the wand continue to work its magic. Mascara is pretty important here at Beauty Counter (at the end of the day, I am a concealer, lip balm, and lashes kind of girl, with the occasional statement lip thrown in for special occasions), and it’s rare that I get too excited about any one tube. But today’s that day.

Photo: Courtesy of Dior Beauty

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