In addition to the short vs. long hair debate that came out of the Spring shows, deciding whether to go sleek and straight or voluminous and wavy is also up for discussion. It’s easy enough to wield a flatiron and slather on some smoothing serum if you’re looking to emulate the stylings of coiffing stars like Eugene Souleiman and Luigi Murenu at Narciso Rodriguez and MaxMara, respectively. But duplicating the free-flowing texture showcased backstage at Peter Som and Sonia Rykiel is more tricky, not least of all because it requires a product that still strikes fear into the hearts of many a beauty fiend: mousse. The frothy stuff had a bit of a resurgence at the Fall 2010 shows, when high-flying, sixties-inspired updos enjoyed a moment in the spotlight. Living Proof is hoping that the buzz around the amplifying product is still, um, big. The brand created by MIT scientists (and best known for its No Frizz products) has devised a genius new compound called Poly Beta Amino Ester-1 and incorporated it into the latest addition to its Full line, a Thickening Mousse. The foam deposits a completely flexible (no stiffness) and unbreakable (no flaking) pattern of “thickening points” throughout hair, so your strands actually look and feel bulkier. Still have some reservations? We thought you might, which is why we asked Nathaniel Hawkins for some mousse pointers. The celebrity stylist has not only coiffed the likes of Brooke Shields, Sandra Bullock, Jessica Simpson, and Lindsay Lohan, but also happens to be a huge fan of the eighties mainstay.
Step 1: To get body throughout, put product directly onto a vented brush, gliding it through your hair from roots to tips.
Step 2: Repeat one to two more times to ensure that every hair is saturated, then start drying immediately using the same brush until strands are just damp.
Step 3: Switch to a round, boar-bristle brush to finish your blow-out and to encourage more volume.
Step 4: If it’s “bombshell” hair you’re after, put medium-sized rollers into sections and let hair cool for 20 minutes before removing. “The key to achieving long-lasting lift is to completely dry hair; the slightest bit of moisture will result in mid-day limpness,” Hawkins says. Heaven forbid!