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April 21 2014

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Jimmy Choo, The Fragrance Makes Landfall

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You’ve seen the ad campaign. And the making of the ad campaign. Now, at long last, Tamara Mellon’s first olfactory effort for her Jimmy Choo brand has finally hit Saks Fifth Avenue counters. As you may have surmised from the scandalous print visual starring Mellon (and her décolletage), the eau de parfum is meant to evoke sexuality. Standout essences of tiger orchid, sweet toffee, and Indonesian patchouli are tempered by fresh, green top notes for an effect that’s sweet but not saccharine, a concept driven home by the perfume’s pink-tinged python-print packaging. Mellon’s goal was to create an object of desire akin to her myriad beautiful stilettos (this one may not strain your arches quite as much, though). Happy Spritzing!

Photo: Courtesy of Jimmy Choo

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