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Marc Jacobs’ Daisy Gets a Spring Makeover


Lovers of Marc Jacobs Daisy, prepare to be dazzled. Last summer, the designer debuted a limited-edition pop-art flacon of his FIFI Award-winning violet leaf, wild strawberry, jasmine, and vanilla eau, and now, he’s developed something special for spring: Daisy Eau So Fresh. Fruity notes like raspberry, grapefruit, and pear join the party in this latest installment, and wild rose and apple blossom essences replace jasmine to form a new floral accord with violet. Like its predecessors, it’s got a gorgeous bottle. Taller and slightly more rectangular than the original, Eau So Fresh boasts a cluster of six rubber daisy petal appliqués, instead of two, in shades of white, pink, and yellow. Consider the new scent a highly wearable collector’s item that’s perfect for ushering in the warmer weather ahead.

Photo: Courtesy of Marc Jacobs

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