Nike Wants You To Join The Club
I’m a runner, so most of my workouts happen outside. On the rare occasion I actually do step inside a gym (this month’s snow has been brutal on my en plein air regimen), I’m completely confounded. I stare at the rows of weight machines with a mixture of confusion and fear, and after 15 minutes of fumbling I usually give up without exerting myself at all. But thanks to wonders of modern technology, there is another way for chest press-phobes like me. Last night I had my first date with a virtual trainer, specifically Nike’s new Training Club App.
With U.S. Soccer team goalie Hope Solo on hand to talk shop (Solo is on the injured reserve right now, but will be back in the net soon), the brand invited a group of beauty editors to a raw warehouse space on the West Side to try out its latest, pocket-sized revolution. Once imported to your iPhone or iTouch, the application flashes four customizable fitness options to Get Lean, Get Toned, Get Strong, or Get Focused. You pick your goals, level of fitness, and preferred workout (cardio, weights, circuit training) and it puts together a 30-45 minute routine with step-by-step instructions and demonstrations. Full disclosure: Even though the workout was created entirely by the program and couldn’t have been easier to follow—it was actually projected onto the wall as a visual guide—I was psyched that Nike trainer Marie Purvis was there to help navigate. As previously mentioned, my aversion to indoor exercise mandates a lot of hand-holding. For those of you used to the gym, however, the virtual trainer that comes standard with the free download should be plenty motivational. Think of it as a way to kick-start your New Year’s resolution without shelling out to shape up.