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July 11 2014

styledotcom Modesty was the dominant theme during the second day of Berlin fashion week: stylem.ag/1lXloxm pic.twitter.com/U4SjhEhKlD

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Perfume, Like Clockwork

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The latest additions to Cartier’s high-concept Les Heures de Parfum line quietly arrived around the holidays. You’d be forgiven if they snuck by you—the luxury jeweler has never been one for ostentatious, celebrity-fronted ads to hawk its fragrance range. The five-piece unisex collection features flacons emblazoned with roman numerals as if to denote a specific instance, or heure (hour). Three new clock-stroke scents are now available, courtesy of in-house perfumer Mathilde Laurent, and as a fun exercise we decided to play a little game of word association with ourselves upon first sniff of each bottle. IV L’Heure Fougueuse (the fiery or spirited hour) is meant to evoke the feeling of galloping at full speed in a dash for freedom, according to its release, and features notes of vetiver, yerba-mate, horse hair, and musk for a scent we’d astutely describe as “leather.” VIII L’Heure Défendue (the forbidden hour) features mysterious essences of amber, sandalwood vanilla, and black cocoa and resonated with us immediately as “chocolate.” And VIII L’Heure Diaphane (the light or delicate hour) is a crisp, fruity-floral that boasts hints of peony, rose, and lychee—i.e. “fresh.” Wear them alone, or try mixing IV with VIII for a dash of liberty and lust all in one whiff.

Photo: Courtesy of Cartier

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